Every direct marketer knows the importance of delivering the
right message, to the right audience, at the right time. Through
dynamic content capabilities you can easily deliver the right
message, with timing controlled by your subscribers' preferences.
However, to take your direct marketing efforts to world class
levels, you need to consider the third element - the right audience.
Using an intuitive desktop wizard, you can easily create customer
segments based on demographics, transactional history, and subscriber
preferences; or, you can let the system create segments for
you based on random sampling or nth sampling techniques. Either
way, ExactTarget's software includes tools to create segments
based on as many or as few demographics as you need.
ExactTarget's segmentation tools make it easy for you to test
email messaging and content to smaller audiences and segments
to systematically determine what elements prove most successful
to which audience. Develop test segments that are statistically
significant, deliver your email messages, analyze results using
ExactTarget's online tracking tools, make adjustments based
on what you learn, and watch your campaigns' performances go
through the roof. |
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