ICAM CONNECT makes it easy to use all of the valuable customer
data you've gathered. Whether it's demographic data, purchase
history, or web-site activity, with ICAM CONNECT, you can put
that information to use by dynamically personalizing email content
based on data and behavior patterns. And when we say personalization,
we're not just talking about inserting names into the 'Dear'
field. You can generate unique content (copy, images, offers,
and more) for each individual subscriber.
It's proven that dynamic content significantly improves email
marketing success. Exact Target makes dynamic content so easy
to use that you can quickly benefit from one of the most powerful
tools for email marketing.
With this kind of power, you can easily test different variables
and find the mix to drive your response rates through the roof.
Does offer placement have any effect on desired results? Does
the color palette have any impact on response rates or click-through
rates? In only a few simple steps you can determine the valuable
answers to these questions and any other elements you wish to
test. |
