Email opens and click-through rates are certainly key indicators
of an email campaign's initial success; however, they only begin
to scratch the surface in ultimately determining the ROI of
your email marketing efforts. The ability to capture the number
of leads and subsequent sales conversions is a critical metric
in determining which product or service you're promoting is
really working and really profitable.
The ICAM CONNECT Conversion Tracking tool seamlessly integrates
with your web site and gives you the power to track valuable
information online:
Web visits per conversion link
Revenue generated at the conversion link level
Names of each subscriber that clicked on the link
Detailed subscriber information, including items ordered
and dollars spent
