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Dynamically personalize email content based not only
on customer demographics, but also online and off-line
behavior? |
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Seamlessly integrate your email solution with your
other best-of-breed enterprise applications? |
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Test, analyze, and adjust multiple variables of your
email, including content, subject lines, offers, and customer
segments? |
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Track customers' behavior after they click on an email
link? |
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Automatically filter through email replies to quickly
separate legitimate information requests and critical
unsubscribe requests from automated replies? |
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As a direct marketer, it's probably safe to say that
your greatest energies are spent on enhancing a consumer's
experience with your brand, whether that brand is represented
by product, sales channels, advertising or personal communications.
To build loyalty and mitigate the chances of brand switching,
you must make every communication both personal and relevant. |
