| Web Analytic solutions provide a deeper level of understanding
to online customer behavior, including browsing behavior, points
of abandonment, conversions, and more. Through integration of
your web analytics solution and ICAM CONNECT, you will be able
to build even more targeted segmentations. Integration will
allow you to: |
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Deliver targeted emails based on customer's preferences
as exhibited by their online behavior |
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Create custom campaigns aimed at customers who abandon
your site or have not visited for some time |
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Track customer browsing patterns in response to a specific
campaign |
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