Enterprise Marketing Management (EMM) solutions are becoming
increasingly prevalent as organizations seek to centralize
control of the entire marketing process, from the early stages
of strategic planning, through campaign analysis. EMM applications
are critical in collaborative management of all marketing
resources, including digital content and customer activity
across all marketing touch points. Through the ICAM CONNECT
open API, you can seamlessly integrate with your EMM solution
to:
Build your email content with the same digital content
you use in printed material
Track results from your email initiatives in the same
place you store results for all other marketing activities
Seamlessly update campaign history in your EMM solution
to reflect participation in email campaigns
