E-commerce solutions are quickly becoming the most critical
go-to-market strategy for many organizations. E-commerce solutions
don't simply generate revenue--they are invaluable tools in
understanding customer shopping behavior. Through integration
with the ICAM CONNECT solution, you can react to customer
behavior in time to drive revenue. For example, convert shoppers
into buyers through triggered emails. Automatically send first
time visitors a welcome note offering incentives to make their
initial purchase.
Integration also helps in retaining your existing customers,
as you can design targeted campaigns based on online shopping
behavior. Feeding transactional and behavioral data back into
the ICAM CONNECT application will also take your segmentation
to a new level. Highlights of e-commerce integration include:
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Connect online shopping and purchase data back to individual
campaigns and easily calculate ROI |
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Automate emails triggered by customer behaviors. Send
confirmation emails, cross-sell offers, survey follow
ups, and more |
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Connect campaign metrics such as email sends, web-clicks,
and e-commerce purchases from beginning to end |
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