| At the core of any customer-focused organization is often
a Customer Relationship Management (CRM) solution. Loaded with
valuable information, your CRM package can easily be integrated
with ICAM CONNECT through the open API. Customer data can then
be passed between the two systems. The following are just a
few examples of how you can leverage the integration of the
two systems: |
| |
 |
Capture profile and preference updates in an email
campaign and send that data back to your CRM system |
| |
|
|
Track customer response behavior, including opens,
click-throughs, and unsubscribes in your CRM system |
| |
|
|
Trigger emails based on certain events, such as product
return, customer inactivity, or customer inquiry |
| |
|
|
