Traditionally, to execute an email campaign in a large scale
enterprise requires the involvement of not only the marketing
department to manage the creative elements (content, images,
messages, etc.), but also the IT department to manage the technology
and delivery aspects. The involvement of the corporate marketing
department is critical to ensure that all communications reflect
and reinforce approved brand and messaging, and the IT department
is critical to ensure timely delivery of communications.
With ICAM CONNECT, there is a change in the paradigm.
Corporate marketing continues to manage the creative elements
of emails to ensure brand integrity across the enterprise. However,
with the aid of sophisticated distribution tools, you can now
publish email content to your sales channels that can in turn
customize and personalize only those elements which you allow.
In addition, the ICAM CONNECT email solution assumes responsibility
for the delivery of your messages by wrapping all the necessary
technology into our core application.
The result? A comprehensive and
powerful email solution that is completely managed by the user.
The user defines the personalization elements that best fit
his customer base. The user determines which customer segment
needs to receive the message. The user determines when the email
is sent. The beauty of it? The user manages the process, but
corporate maintains brand control. |
