ICAM CONNECT : :

Core

Agency

Retail/Direct Marketer

Enterprise

-	Brand Integrity
-	Subscriber Management
-	Legal Compliance
-	User Managed
-	Integration
-	Administrative Tools

Integration

Deliverability

What you know about your customers is at the core of everything you do. It is likely that you have already made significant technology investments to manage every element of the customer interaction process. Perhaps you have a CRM package that houses customer demographics and purchase history. Or you have tools in place to evaluate customer behavior on your website. With the ICAM CONNECT Application Program Interface (API) you can seamlessly integrate ICAM CONNECT with your other best-of-breed applications to:

	Maintain customer data in both ICAM CONNECT's system and your CRM or SFA package

	Integrate content from your website into your email promotions or newsletters

	Trigger emails based on activity on your e-commerce site

	Share campaign results such as opens, click-throughs, and delivery statistics with other applications

	Automate large imports of customer data into the ICAM CONNECT database

Refer to the Integrated Solutions section for an in depth discussion on what can be achieved with application integration.