The ICAM CONNECT Enterprise solution provides a straightforward
process to provide control over the brand and content of every
email as it is passed from a centralized marketing department
to a field-based sales channel or to business units throughout
your enterprise. The Enterprise Solution offers two models that
can be used independently or in tandem.
On Your Behalf Model - To capitalize on the local relationships
your sales channels have with their customers you can send emails
'on their behalf'. You create the content, personalize elements
to reflect the local sales person and then send the emails on
the behalf of the local sales person; the from name and email
address are that of the local sales person.
Lock & Publish Model - For those enterprises with multiple
business units, many of which have dedicated marketing teams,
the Enterprise Solution gives central marketing the ability
to create 'corporate approved' emails which can in turn be published
to the business units. Business units can then customize and
personalize those elements you allow. |
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