| Control is the keyword for our Enterprise solution. In addition
to brand integrity, there are other elements which need to be
in the control of corporate marketing. This may include how
often you touch a specific customer in a given timeframe or
how many emails go out on a monthly basis. The ICAM CONNECT
enterprise solution provides a set of administrative tools to: |
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Publish, and thus grant access to, emails and subscriber
groups to select users in the enterprise |
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Dictate how long a distributed email is accessible
for personalization and delivery |
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Limit how many times a given customer segment is marketed
to |
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Limit how many email campaigns, as well as the aggregate
number of emails, a group or sales channel can send in
a month |
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Designate keywords as 'not allowed' in any email communication |
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Automatically halt the sending of emails that contain
'blacklisted' terminology |
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Track all activity (email sends, subscriber imports
and exports, etc.) across all users throughout the enterprise |
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| In addition to business rules, there is also the challenge
of organizing and managing distributed sales channels with diverse
skill sets and communication needs. To assist in this process,
the Enterprise solution comes standard with an administrative
panel. Within this panel, you can: |
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Create an organization chart to manage each member
of your sales channel |
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Customize each user's experience by assigning specific
user permissions |
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View aggregated tracking information across different
parts of your organization |
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