| Ever wonder what to do with all of that valuable customer
data you've gathered? ICAM CONNECT puts that data to use by
generating tailored messages based upon individual customer
information. Leverage what you already know - age, income, zip
code, purchase history, and more - to create extensive text
and content personalization for individual subscribers. You
define the business rules and appropriate content, the application
does the rest. These capabilities are what make our personalization
tools unique - the ease of use in both defining and developing
the attributed database and leveraging that database in each
email. The result? True person-to-person marketing. |
