| The power of email marketing lies not only in being able to
deliver the right message to the right audience at the right
time - email technology is also a great avenue to economically
build your subscriber list. Leveraging the ICAM CONNECT Website
Data Collection Tools and Forward-to-a-Friend capabilities,
you can quickly grow your subscriber count and increase your
reach. |
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Web Site Data Collection Tools - With the ICAM CONNECT
Web Site Data Collection tools, you can capture customer
email addresses and names directly from your web site.
Through an easy-to-use interface, your online visitors
can subscribe to promotions, newsletters, etc. What's
more, their profile and preference data is instantly dropped
into the subscriber database and you can begin delivering
highly relevant information to them immediately. |
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Forward-to-a-Friend - What better place to find new
customers than from your existing ones? The Forward-to-a-Friend
option provides an easy way for your subscribers to forward
timely information and offers onto their friends and colleagues.
Online tracking tools capture in real-time how initial
recipients forwarded the email, as well as how many individuals
received those forwarded emails, and the new subscribers
generated from the campaign. |
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