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2006 Top Email Trends Shows Growing Sophistication in Email Marketing
 
One year ago, trends involved relevancy and frequency of emails. Those are now the industry basics and the future focus is on deliverability, analytics and multi-channel marketing.
 
The top trends for 2006 are:
   
1. Deliverability will drive email success.
2. Open rate is over rated.
3. Email metrics and web analytics will be integrated.
4. Multi-channel marketing will deliver winning results.
5. List growth will be healthy, but takes work.
6. RSS will start to make an impact on email marketing.
7. Email will get more personalized.
8. Look for rich media in email.
9. Email as a carrier for third party advertising.
10. The new metric: return on subscriber.
 
 
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