| The top trends for 2006
are: |
| |
|
| 1. |
Deliverability will drive email success. |
| 2. |
Open rate is over rated. |
| 3. |
Email metrics and web analytics will be integrated. |
| 4. |
Multi-channel marketing will deliver winning results. |
| 5. |
List growth will be healthy, but takes work. |
| 6. |
RSS will start to make an impact on email marketing. |
| 7. |
Email will get more personalized. |
| 8. |
Look for rich media in email. |
| 9. |
Email as a carrier for third party advertising. |
| 10. |
The new metric: return on subscriber. |